Luca Mascaro

Luca Mascaro is a designer and serial entrepreneur with over 20 years of experience. His work has been deeply influenced by science fiction, architecture, Japanese culture, and a passion for human experiences. In 2006, he founded Sketchin to pursue a singular challenge: to shape a world where people can live experiences that exceed their expectations. Since 2016, Sketchin has been part of the BIP Group, where Luca Mascaro serves as a Managing Partner, focusing on Advanced Consulting and Exponential Technologies. The studio empowers forward-thinking companies to explore and face the future by launching new endeavours, evolving organisations, enhancing human experiences and shaping business transformations to create long-lasting and sustainable value.

AI-Enabled Experience: Next Generation Services

Artificial intelligence is revolutionizing our relationship with technology, ushering in an era of unprecedented services that promises to radically change the way billions of people live, work, and interact with the digital world.

What does the next generation of services look like, and how will they impact our daily lives? With personal AI agents, agentive technologies, and adaptive interfaces, we're on the brink of creating seamless experiences that anticipate user needs, optimize interactions, and redefine productivity. A new interaction paradigm making every digital encounter intuitive and efficient, and elevating both user and business experiences to new heights.