Comastudio (by Frankie Caradonna & Lucia Emanuela Curzi) mixes elements from Fashion, storytelling and experiential design. They work on the creativity behind immersive art installations and commercial projects combining a variety of disciplines to create unique experiences on the borderline of art, craft and design; physical and digital; magic realism.
How can we embrace a holistic era where art, AI, science and communication come together to transform reality for a more sustainable world? How can we collaborate with brands and shape communication to create impactful messages? And how can we effectively use AI and communication tools in creative projects to shape messages and create new types of innovative content? There is a contradiction in the way we consume AI and the new challenges that creatives and artists face in manipulating data and images. In today's world, the fusion of art, AI, and science communication can revolutionize how we understand and transform our reality. By combining creativity with data and facts, we can create compelling messages that drive meaningful change and promote sustainability. Brands, museums and institutions have the opportunity to leverage this synergy to connect more deeply with their audiences through empathetic and impactful storytelling. However, as AI advances, it presents challenges for artists around originality and ethical use, which must be carefully navigated. Embracing a holistic approach that integrates these disciplines will help us shape a more innovative and sustainable future.