Ditroit

Ditroit is a motion design studio born in Milan in 2009, specializing in designing visual content that narrates brands, products, or ideas. Over its 15 years of activity, it has had the pleasure of collaborating with major players across various sectors. To name a few: Microsoft, Hublot, Armani, Nike, Samsung, Prada, MTV, Huawei, and Swatch.

Data Driven Art

Participants' brainwaves generate unique and unrepeatable digital artworks in about a minute through an algorithm that translates them into graphical patterns in real-time. The installation operates simply and linearly: a sensor detects and measures the subject's brainwaves and transmits them to the computer, where the algorithm records the inputs, processes them, and transforms them into code.

Using real-time software, the code translates into a recognizable and coherent visual language, creating unique generative digital artworks based on subjective and unrepeatable inputs. The poster, created in about a minute of experience, is then printed and given to each participant.