Marta Terenzani, with a background in design and fashion, thanks to her experiences at Bisazza and Louis Vuitton, is the head of the Design area of ​​Diana Corp.

Leading the Art Direction, Design Innovation and Visual & Photography teams, the department includes web design, UX/UI visual analysis and strategy and creation of photographic and video content. Always looking for the right balance between aesthetics, technology and performance, Marta strongly believes in design as a strategic key to vision and innovation and constantly feeds on art in all its forms, especially inspired for Fashion.

Digital Revolution: How Luxury Brands communicate with Future Consumers

Moderator: Sara Noggler
Web3 & Metaverse Strategic Consultant

Marta Terenzani
Chief Design Officer, Diana

Gloria Maria Cappelletti
Editor in Chief & Creative Director, RED-EYE magazine

The conversation will explore the digital possibilities available to luxury brands, examining how a holistic approach towards touchpoint-forward technology not only conserves positioning values, but helps them reach stages of increased development. Other points of interest include a deep dive into how the recent integration of participation through cultural events and exhibitions, as well as technologically innovative digital moments, accompanied by immaginative design, enrich an all-encompassing sensorial client experience, including sound design.

An expert in blockchain technologies and virtual world development, she guides companies and individuals towards unexplored opportunities in the Metaverse. As a strategist, she has advised startups and companies, ranging from the creation of virtual worlds to NFT marketplaces to the creation of the digital passport of the product. She is also dedicated to dissemination, holding workshops and presentations to make these technologies accessible to an increasingly wider audience. Her vision promotes a future where digital sovereignty and immersive experiences merge, redefining our world.