Zoe is an art director, 3D designer, and photographer. She always focuses her visual narratives on atmosphere and lighting. She emphasizes R&D work and empowers artists to bring their own ideas into projects. Being a designer herself, she understands the value of unrestrained experimentation. Therefore, she nurtures a space that allows fresh and innovative visuals to come to life.
In this talk, Zoe will introduce the transformative concept of de-stimulating design as a response to our highly sensory-overloaded world. She will highlight valuable methods and approaches to visually distinguish your narrative and forge deeper, more meaningful connections with your audience. Whether you're a brand striving to rise above the noise or a creative working on commercials or other projects, you'll discover how to craft designs that embrace simplicity, the power of metaphor, and intentionality—an approach that, in today's landscape of short attention span, is both challenging and essential.