Luca helps ambitious companies design innovative experiences for their brands and products. He has worked on four continents, helping some of the world's top companies build a streaming platform, an environmental fund, a virtual interior designer, a digital hairdresser, an in-store video game and a tool to monitor large herds. His ideas have solved business problems, met user needs and generated growth. Sometimes these ideas have won awards.
The brand is the most valuable asset a company has. So how can we think about it in a tangible way in the age of millions of messages and millions of touchpoints?