Maxwell Reed
Co-Founder & Creative Director
Maxwell Reed is a dynamic Swedish-Canadian entrepreneur, lecturer, and public speaker currently based in Amsterdam. As the co-founder and Creative Director of Kingdom of Something, a pioneering motion design company he established in 2016, Maxwell has led innovative projects for high-profile clients such as Adidas, KFC, Nike, and Samsung. His expertise in creative direction and business acumen has made him a sought-after speaker at various industry events, where he shares his insights on entrepreneurship, design, and the ever-evolving digital landscape.
Animate to captivate
In this talk, we explore how we can use the power of Animation to elevate digital products and experiences. By understanding the use of simple animation techniques, we can trigger dopamine, empathy and a whole array of emotions in our users. Together we will look at how some leading brands use these very techniques to leave their competition in the rear view mirror.
Works
Other programs
Forward, never straight
Burton Rast Strange Ventures, Design Partner
Future of Design: Catalyst Think Tank
Esther Weinberg & Tim Thompsonundefined, Founder & Owner
First AI art in Space - The Human Cell Atlas
Ferdi Alici Ouchhh, Founder & ECD
Adapt or die: When design, code and people converge
Frédéric Marchand & Mathieu Ducharme Locomotive, President & Creative DirectorLOCOMOTIVE, Partner & Technical Director
Wayfinding You Are Here
jekyll & hyde